There are people on many points of the spectrum in terms of
watermark opinions. My point of view…
calm yourselves people. Why on earth would you destroy your image with giant
logos, your name brazenly plastered across your subject? We get it! You took
the picture. Thank you for displaying your website in 200pt font. There is a
time and place for promotion.
I am fully in support of adding a watermark or unobtrusive
logo to your images. It is important to market yourself when you post photos
online. Depending on where they are posted there is not always opportunity to
add credit for your work, so a watermark provides a way to sign your work. For
the sake of this article I’ll refer to any logo, photographer name, company
name, or website as a watermark.
Different Methods for
Watermarking Your Photography
Different photographers go about watermarking their work in
different ways. Some add borders to their images and place their watermark in
that space. This is an effective strategy for not harming the work by not
placing any elements on the shot itself. Another pro to that method is if you
use a consistent style or look to your border you can begin to brand work as
unique through that look. I do however I
find these to be distracting. Sometimes a border just isn’t appropriate for
certain images.
Some photographers have automatic watermark generators where
their logo/name automatically is put on all of their images in a predetermined
spot. Sometimes this is a specific corner of the image, or right across the
centre. This can be helpful if you are processing a lot of images and don’t
want to go through the work of adding your watermark to each image
individually. The major downside of this approach is having a fixed spot for
your watermark could ruin some images by it being placed in a not ideal spot in
relation to the composition of the photo. Also depending on the design it can
be unreadable based on font colours and the image background colours.
The other method which is the approach I use is to add a
small piece of text that either has my name or my website within the image. For
this I always place it strategically based on the composition of the photo. I
try to keep it noticeable but unobtrusive. Some would argue that this method
can interfere with the composition of the photo. It is also much more time
consuming as I customize the colour and opacity based on each individual image.
Why Watermark Your
Photography?
The main reason we watermark our work is to give ourselves
credit when we publish our photos online. Not meant to say wow we’re awesome,
but moreso to provide us with future business leads. Should a stranger see our
work and like it they may be compelled to hire us for a future shoot. Providing
a name or website can help a potential client find a way to get into contact
with you when the image gets onto the interwebs.
As much effort as we exercise to try and control our work
and where it goes the reality is once images are on the internet you have no idea
where they can end up. Yes there is a certain degree of tracking through exif
data or photo searches, but in the end once someone downloads it they can
alter, pass on and do whatever to your photos. It is unfortunate, but it is
reality.
How to Make Your
Watermark?
Different photographers have different approaches to
creating their watermarks. Some use just their name, perhaps their name
followed by “Photography”, some use their website URL, while others create
elaborate logos. All fine options in my opinion if done tastefully. Using your
name can be effective if you show up well in search engine results and if those
results are ones you want potential clients to see. Because our digital presence
gets spread out without our control you want to make sure you want people to
see what is associated with your name. You also need to consider how common your name
is. There may be several “Sam Jones” Photography websites and you don’t want to
send your potential clients to other websites that show up better than you in
search engines.
Using your website is also a good option. It provides a nice
way to get traffic directly to your site, and have people go exactly where you
want them to. Make sure if you chose this option you have an easy to read and
type URL. If it is something complicated you may lose some traffic. Also make
sure you choose a common or sensible URL extension. Don’t purchase a .net,
.org, .info extension. Stick to either .com if available or your country code. Lastly,
if you use an image based logo make sure there is a way for someone to search
you; whether you have a company name or website within that logo. There is no
point to watermarking your work if it does not provide a way for people to find
you. Your beautifully designed initials within an aperture image may look
great, but doesn’t help people find you.
Removing or Cropping
Watermarks
This is generally the biggest concern when considering the
type of watermarking you do. Again, once it’s on the internet there is not much
you can do. People will crop out, or remove your logo entirely. People who
maliciously steal others’ work will always find a way. Don’t bother slapping a
logo across your entire image to try and make it harder for someone to remove.
If someone is determined they can find ways to remove your logo, so you may as
well not ruin your image. Another frustration here is the dreaded Instagram.
Damn you square cropping! Often models will #instagram #instapost #instagottasharewithtoomanyhashtags
the work you did together. While great for introducing your work to a wider
audience, your logo often ends up cropped out. In these scenarios you can
always ask your model to slap on a link, or give a shout out to you. It’s all
about communication folks.
Are Watermarks the
Artistic Devil?
No, they are not the devil to art. Used wisely it can be a
helpful marketing tool. Used poorly can make you look like a tool. (See what I did there, I used the word tool
to describe an implement or instrument to perform a task with while using the
same word to describe you as a person of low intelligence and poor decision
making… I digress). Use them, get your name out there, just don’t butcher your
images with them.